![Bcg matrix ikea](https://kumkoniak.com/63.jpg)
These products in the business have usually high growth level but the market shares are relatively low. It continuously monitors its marketing and pricing strategies, to bring more unique and innovative designs in most affordable rates to the consumers (Bhasin, 2018).
![bcg matrix ikea bcg matrix ikea](https://cf2.ppt-online.org/files2/slide/k/Kbuw3qRL2pkVvYzf98daOG5jgNo1xJQFAh4mrlntC/slide-3.jpg)
However, for sustaining the market position and the star category, IKEA always respond to the latest fashion trends, and satisfy the consumers in the same way. IKEA is mostly known for its ready to assemble furniture, and it is the start for the company. There is a threat that these products might turn into cash cows, if the strategies are not monitored continuously.
![bcg matrix ikea bcg matrix ikea](https://cf2.ppt-online.org/files2/slide/k/Kbuw3qRL2pkVvYzf98daOG5jgNo1xJQFAh4mrlntC/slide-13.jpg)
First-to-Market products of the company are termed as the stars. This means that it brings more in return than the investments. These are the best products of segment for the business, as it has the high market share along with high level of growth rate. Moreover, its home appliances are also fall in this category, as there are large number of customers, who wait for the IKEA discount offers and sales to buy the home appliances and other accessories (Lim, 2007). It can open its restaurants to entertain the consumers who are only looking for good food or restaurants. IKEA should invest more in this segment for maintaining the level of productivity, or in other words, “to milk the gains” more passively. IKEA’s food is famous all around the world, and consider as the cash cow for the company, because of its amazing taste and quality, yet it has the potential to grow, which IKEA needs to understand. But these products have low market growth with high level of market share. The products falls in this category are market leaders, as it brings more cash than invested. Here is the BCG matrix analysis of the IKEA products. It provides innovative designs (IKEA, 2018). It actively responds to the changing social trends and patterns, and try hard to fulfill the demand of the people in the same way.
![bcg matrix ikea bcg matrix ikea](https://www.coursehero.com/thumb/45/dc/45dc1d9438c1e2f6f2b23b19cdaabaf6324be04a_180.jpg)
IKEA has faced tremendous competition, but still managed to retain its leading position because of its marketing strategies. Its vision is to provide and create the better and convenient everyday life for its customers. Its mission is to offer the broad range and variety of the home furnishing products, mainly of good functions and designs, and best quality at very reasonable prices. IKEA is an international and most famous home products company, known for designing and selling ready to assemble home accessories, appliances and furniture.
![Bcg matrix ikea](https://kumkoniak.com/63.jpg)